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Copy reads, "The Skyy's the limit when we have Absolut equality." Australia is currently in the midst of a public vote the High Court initiated to gauge opinion on whether the country's 1961 Marriage Act should be amended to protect same-sex couples.Whatever the outcome, the vote will have no legal repercussions, although Australian Prime Minister Malcolm Turnbull has promised to introduce legislation to legalize same-sex marriage if the majority of the country votes in favor of marriage equality, according to CNN.NAVIK Marketing AI generates hyper personalized campaigns using artificial intelligence (AI) to discover micro segments based on current customer behavior.
The ad, posted on both Skyy and Absolut's social media accounts, depicts the two brands' bottles standing side by side, with a rainbow-colored heart in between.
We've seen brands come together for social causes before.
Amazon, Johnson & Johnson and Goya joined forces to help create in-the-moment educational opportunities for children with the Vroom initiative from Johannes Leonardo.
Burger King had asked Mc Donald's to create a Mc Whopper in the name of world peace, but ended up teaming up with Denny's and three other brands on the Peace Day Burger.
CHICAGO (Ad Age.com) -- Absolut vodka's iconic bottle ads were some of the most celebrated, sought-out and effective brand-building efforts in the history of alcohol marketing.